The two-story building at 3402 Piedmont Road NE was designed for evenings. It sits across the street from Atlanta Tech Village, near the point where Piedmont bends toward Lenox Road. When Blue Martini Lounge opened its first Atlanta location there on October 30, 2020, the room had three bars, a live-entertainment stage, a dance floor and a covered patio. Today it holds produce, wine, flowers, home goods and gift baskets. Lucy's Market held its grand opening on Friday, October 23, from 11 a.m. to 2 p.m., according to the Atlanta Homes & Lifestyles event listing.
For about a decade, Lucy's was a Buckhead Village shop. It moved to a car-oriented stretch of Piedmont for a practical reason, which was getting customers in and out of the store. It also chose the stretch where the city is finishing a new road, sidewalk path and landscaping this season.
The move was about the parking lot
Owner Kim Wilson has said plainly why she left Andrews Square. As the Buckhead Paper reported, she told the Atlanta Business Chronicle:
"My customers tell me, 'Kim, I don't even come anymore because it's such a hassle to get in there,' and the last woman I told we were moving said, 'Oh, thank goodness, because I've hit my tire rims so many times in this parking lot, it drives me crazy.'"
The tight lot at 56 East Andrews Drive is in one of the densest corners of Buckhead Village. That density helps restaurants and boutiques that do well with foot traffic. Lucy's sells things people drive away with, like a casserole for a dinner party, a case of wine or an armload of flowers, so the cramped lot worked against it.
Here is how the two locations compare, using figures from the Buckhead Paper's July 2026 report on the move:
| Andrews Square | 3402 Piedmont Road NE | |
|---|---|---|
| Size | About 10,000 sq ft | More than 16,000 sq ft over two floors |
| Parking | A tight lot in a dense corner of the Village | More than 70 free spaces |
| Building | Suite in a shopping center | Freestanding, owned by Selig Enterprises |
The building's landlord is Selig Enterprises, the family-owned Atlanta real estate firm founded in 1918. The structure is about 16,400 square feet in the Buckhead Forest pocket. Blue Martini's room was laid out for a crowd that comes after dark. Lucy's keeps daytime hours, and the lot gets used either way.
The downstairs floor tells you what the business runs on
The new store devotes its whole lower floor to gift-basket assembly, office space and storage. That layout shows where the business has grown. The Buckhead Paper reported that gifting makes up much of the business today. Lucy's hand-assembles personalized baskets priced from $100 to more than $1,000 and ships them nationwide for clients that include some of Atlanta's largest firms. The staff numbers more than 20, and Wilson told the Atlanta Business Chronicle that they "need every inch." The market's corporate gifting page takes inquiries for corporate baskets and large orders.
That is also why the opening date matters. In practice, the move was a race to get assembly space and a loading-friendly lot in place before November and December, when corporate and holiday orders come in. The Buckhead Paper's July timeline called for a home-goods sale the week of August 24, a short closure, a soft opening on October 3 and a grand opening about a week after that. The grand opening ended up on October 23, still a few weeks ahead of Thanksgiving week.
Wilson has described big plans for the new store's first holiday season. She told the Atlanta Business Chronicle that she intends to run a gondola through the store and put a Ferris wheel above the produce. "I blow it out," she said. "It's about creating memories with things you can't find anywhere else." Those are plans she has stated publicly. The events page on Lucy's website shows no dated holiday events for November or December yet.
Most of its moves have been about space
Before this store, Lucy's had already moved several times. Wilson, a former advertising sales executive, started it in 2009 at an abandoned gas station on Roswell Road. She bought produce at the farmers market before dawn, set it out on the corner and packed up whatever didn't sell at the end of the day. According to the Buckhead Paper, the stand became a store and moved four times in its first decade before settling at Andrews Square, where it stayed about ten years. The name comes from the two Lucilles in Wilson's family.
Looked at that way, the move to Piedmont fits a pattern. Each earlier move was about room to grow, and this one is too. Wilson told the Buckhead Paper that the new building gives Lucy's "the space to continue growing while preserving the personality, service, and sense of discovery our customers have come to love."
The road outside is scheduled to finish this season
Since spring 2024, the blocks of Piedmont Road between Peachtree Road and Lenox Road have been under construction. The store sits inside that segment. The Atlanta Department of Transportation's project page describes the work this way. Piedmont is going from five lanes to seven, with three travel lanes in each direction and a center turn lane. The project also adds landscaping, new signage and signals, and a 12-foot shared-use path along the west side. The Buckhead Paper reports that it also buries the overhead power lines, and that the Buckhead Community Improvement District has led the project with the City of Atlanta, GDOT and the Atlanta Regional Commission.
The schedule has slipped more than once. Buckhead CID board minutes from April 2024 targeted June 2026, and minutes from April 2025 moved that to July 2026. Work then paused during the summer 2026 FIFA World Cup. ATLDOT now lists the construction finish date as November 29, 2026, the Sunday after Thanksgiving. Its own page notes that schedules are subject to change.
So the store's first holiday season overlaps with the last weeks of construction outside. Livable Buckhead's construction page lists one southbound lane closure on weekdays from 9 a.m. to 4 p.m. That is posted guidance, so check current conditions before planning around it. Midday on a weekday is when that closure is listed. Saturdays avoid it.
What surrounds the new store
Lucy's now shares this stretch of Piedmont with a group of businesses that have arrived or reopened in the last few years:
- Buckhead Landing, the shopping center many neighbors still call "Disco Kroger." It is anchored by a Publix of roughly 54,000 square feet that replaced the Kroger, which closed at the end of 2022 after nearly 50 years.
- Omakase Table, chef-owner Leonard Yu's restaurant, which earned one star in the 2024 Michelin Guide Atlanta. It moved to Buckhead Landing from West Marietta Street in March 2025. Yu has noted that the concept began as a pop-up in Buckhead.
- Burtons Grill & Bar, Aviva by Kameel, Carter's and Handel's Homemade Ice Cream, also at Buckhead Landing.
- Rreal Tacos and Twin Peaks, which now fill the former Farm Burger space, and Sunday Brunch ATL, which is close to Lucy's.
Taken together, this stretch now covers a weekly grocery stop, a gift-and-flowers stop and a Michelin-starred dinner within a short drive of each other, all with surface parking. Once the west-side path opens, you will also be able to walk the corridor.
At Andrews Square, Boxwoods remains, and the Buckhead Paper noted that the center is still a draw for Buckhead retail.
Before you go
- Address: 3402 Piedmont Road NE, Atlanta, GA 30305, across Piedmont from Atlanta Tech Village.
- Phone: 404-869-9222, as listed in the AJC's October openings roundup.
- Hours: Lucy's website lists Monday through Saturday, 10 a.m. to 5 p.m. Earlier permit paperwork reported by What Now Atlanta proposed 9:30 a.m. to 5 p.m. daily. Go by the website.
- Parking: More than 70 free spaces on site.
- Corporate or large holiday orders: Lucy's takes these through its corporate gifting page.
Our agents keep track of changes like this one, block by block across Buckhead. If you are thinking about how this stretch of Piedmont, from Buckhead Forest to Lenox Road, fits your next move, Dorsey Alston Realtors would be glad to help. Work With Us.
