Play Street Museum Opens in Buckhead's Tuxedo Festival, a Roswell Road Center With Growing Appeal for Families With Young Kids

How many places in Buckhead have a pediatric urgent care, a frozen yogurt shop and a child-sized airplane cockpit in the same parking lot? As of this fall, Tuxedo Festival at 3655 Roswell Road NE has all three. Play Street Museum Buckhead, an imaginative play space for children ages 1 to 8, is the newest addition. Rough Draft Atlanta reported it open in its November 5 business roundup.

A center that was nearly full when it changed hands this spring doesn't get many new tenants. The ones it has added at Tuxedo Festival over the past year are aimed at families with small children. Play Street Museum is the clearest example so far, and it opened a few weeks before the holidays.

What moved into Suite 85

The museum's Buckhead location uses an "On the Go" theme. Rough Draft Atlanta listed the play areas as an airplane, an ice cream truck, a general store, a pet boarding area and a bed and breakfast. The museum's own visitor page adds a school bus, an airport and jet-pilot play for children. The rooms are built at a child's scale on purpose.

The location is owned by Johncia Bartley. On the Buckhead location's About page, she writes that she found the brand while her family lived in Dallas. She describes herself as "a wife, mother, and marketing professional" and explains what convinced her to franchise it: "the ultra-clean, small, immersive format that gives kids the freedom to explore independently while parents can relax and easily keep a watchful eye."

According to its franchise site, Courtney Muccio founded Play Street Museum in 2014 with help from her husband, Mike, and their four children. It started as a three-location regional business. The franchise now says it has more than 30 locations across the country. Two of them are in Georgia, Buckhead and Alpharetta, according to the brand's Georgia locations page. For intown families, the nearest alternative is up GA 400.

How a visit works

You can't walk in. Play is booked in 90-minute sessions, and the location's contact page says weekend times vary based on availability. Here are the details as listed on the museum's pages:

Sibling pricing makes the most difference for families with children of different ages. A paying 4-year-old brings a toddler or a 9-year-old in for free, so one $18.50 admission can cover a whole family visit. The five-visit pass works out to $15 a visit, about 19 percent less than paying each time.

Birthday parties use the whole museum for 1.5 hours and generally include up to 20 children. The party page lists four packages:

• Weekday package: $425
• Do-It-Yourself: $525
• Sweet & Simple: $725
• Sit Back & Relax: $995

Each package also requires a $200 nonrefundable deposit plus tax. Add-ons include slime, pottery, bracelet and necklace making, dip dye and canvas painting.

A nearly full center with a new owner

Tuxedo Festival was sold this spring. Curbline Properties' second-quarter 2026 supplement records the purchase on May 27, 2026. The seller was EDENS and the price was $46 million, the largest Atlanta retail sale of the second quarter of 2026. The center was 97 percent leased at the time of sale.

That occupancy rate means new tenants arrive one space at a time, so each one says something about where the center is headed. Here are the three most recent arrivals in order:

1. Zarminali Pediatrics & Urgent Care, in Suite 130-A. Zarminali's Atlanta launch page set December 9, 2025, as the opening date for its Buckhead clinic, and its Buckhead clinic page now takes appointments.
2. Casa Bembe, which The Atlanta Journal-Constitution reported open at Tuxedo Festival in its January 10, 2026, dining roundup.
3. Play Street Museum, reported open by November 5, 2026.

Two of these three serve children directly. A pediatric clinic and a play space for ages 1 to 8 both bring parents of young children to the same lot, and they serve different needs, one scheduled and one for sick visits.

The other tenants make that more useful. Curbline's October 2026 site plan for the center lists Menchie's Frozen Yogurt, Mend Coffee Shop, Fleet Feet, Cava, Chop't Creative Salad Company, Tropical Smoothie Café, FitLife Foods, Postino Wine Cafe, Chun's Martial Arts Academy, Buckhead Veterinary Clinic, Drybar, Body20, Sport Clips and Edible Arrangements, among others. In one parking lot, a parent can find coffee, a children's martial arts studio, quick lunch spots, a vet and a frozen yogurt shop, now within walking distance of a 90-minute play session.

The same plan shows two spaces still available, at 905 and 1,031 square feet. Those are small storefronts, close to the size of a coffee shop or a boutique service business.

Santa comes to Suite 85 on November 21

The museum's Santa events are on Saturday, November 21. There are two kinds of sessions, and each has two time slots, according to the Buckhead events page:

1. A Sweet Time with Santa, 9 to 10 a.m.
2. A Sweet Time with Santa, 10:30 to 11:30 a.m.
3. Santa in Pajamas, 3:30 to 4:30 p.m.
4. Santa in Pajamas, 5 to 6 p.m.

The booking page prices the morning "A Sweet Time with Santa" sessions at $55 per child, with up to two adults per family. The five-visit pass can't be used for them. The listing says children can visit with Santa and take photos when they arrive. If they need more time to warm up, they can play first, and Santa joins them in the play space throughout the event. Santa will pose for as many photos as families want on their own devices. The afternoon sessions ask children to come in festive pajamas.

Families reserve these sessions through the same Play Street Museum booking system used for regular play sessions.

If you're thinking about how places like Tuxedo Festival shape daily life in a part of Buckhead, our agents follow those changes block by block. To talk through which corners of the neighborhood fit your family's routine, contact Dorsey Alston Realtors and Work With Us.